In the search of land of exception and original grape varieties, Michel Laroche was attracted by South Africa and its rich history in wine tradition. In 2005, he acquired a domain renowned for its Pinotage and Chenin Blanc. L’Avenir Wine Estate, a property of 70 hectares among which 55 planted with vineyards. One year later, in 2006, the property extended by the enlistment of adjoining vineyards, a further 48 hectares among which 20 hectares in production. This acquisition in Stellenbosch, in the heart of the renowned South African wine region, was an inscription to produce wines of prestige and the uppermost quality, allowing Laroche to augment and reinforce its image.